Crafting the Spirit of Tini
Just imagine, you’re having a night out with some friends. You pull up to the restaurant and head inside to your table then as you look down at the menu you see the specials, “Martini Tuesday” is written in bold letters and you realize that your night just got a whole lot better. This was true for me and my friends when we wanted to drink for cheap and enjoy each other's company. It seemed to be a weekly ritual or at least we tried to make it one. Martinis became our signature drink and we quickly realized that there were so many flavors to choose from. Many restaurants in Hammond have their own twist on them and we loved trying each one. When choosing what I wanted my brand to be based around it was an easy choice. Tini Spirits is a place where martini lovers can come together and build a community around trying, making, and loving all things Tini.
Our instagram @tinispirits is where we will share recipes, reviews, and aesthetic photos of various martinis. It will be a space for individuals to come together for a mutual love of an amazingly versatile drink. Martinis have become a fad on social media and by providing more streamlined content it will help boost our engagement. I have already posted a few times on our instagram and our first reel has gotten almost six hundred views which is very impressive considering we only have 20 followers so far. People love the Tini Spirit and I feel our community will embody that spirit in a positive and exciting way. As we continue on our brand journey, I have many plans like promotional merch and content coming out very soon.
Tini Spirits
Your go to account for all things Tini!
If asked if you would like it extra dirty, one should always answer yes. What am I talking about you ask? Don’t let your mind wander too much, I am talking about a classic take on a martini, the dirty martini. Many are scared of this cocktail being one made of only vodka, olive juice, and olives in the glass. It seems daunting and might make you feel intimidated to go out of your comfort zone to try. Well this brand is all about going out of your comfort zone. The journey behind the idea of Tini Spirits was daunting. Will it be received well? Does it make sense to even promote? I had to step away from these assumptions and craft content that actually made me excited to talk about. I was pleasantly surprised that it was received well and others, like me, enjoy a nice glass of Tini every now and again. So if you are going back and forth on trying that extra dirty Tini, take the sip!
Tini Spirits main goal is to harbor an experience for followers to engage and learn about how to make a martini, which places near them have the best, and chances to be featured on our page. The spirit of our brand is highlighting fun new twists on a classic cocktail while also building a community of people who enjoy fun content to be a part of their daily feed scrolling. Social media has become a great tool in connecting people and I feel like everyone has experienced that in one way or another. Our mission is to contribute to innovating the way that platforms are used and open up a new concept of the manner in which you engage with an audience. The content being planned will allow for all of this to take place by staying true to our brand and ultimately being cohesive to a certain theme. Besides reels and posts I plan to incorporate custom apparel into my page in hopes others will want to buy in. By doing this it allows for turning a blog into a business. This aspect is a work in progress and will start off on a small scale in hopes to widen our reach of customers and followers. I can produce and market these shirts myself since I luckily work for a business that can make and design anything I will need.
When creating this concept, I drew inspiration from a real seltzer brand that recently came out with a dirty shirley in a can. They popped up on my sponsored feed and their branding and content really caught my eye. They started popping up more and more, it quickly became something that intrigued me. I loved the edits they created and the photos they took. So when choosing my own brand I decided to go in the alcohol direction. I knew I didn’t want to copy their whole idea or market an actual alcoholic brand, so Tini Spirits was born. Then the challenge was choosing how I would create content for a singular drink. There are so many versions of the Tini that I could take this concept in various directions, but I thought why choose one? A platform where we talk about all things Tini sounded like a fun concept to get my friends engaged and make more friends through a shared love of martinis. Thus, Tini Spirits was born and the creativity exploded out into the form of a Canva infographic.
The spirit of Tini is an experience you will have to see for yourself. Grab a glass, pour one out, and engage with us on social media. Tini Spirits is now active on instagram and your new favorite go to account for all things Tini! You won’t want to miss all the plans we have coming out soon.
